Your Next Skill: Digital Marketing
Find resources for learning digital marketing skills. Below are several different resources, including virtual classes and eBooks, that will help you get started with digital marketing.
Elements Of Strategic Marketing - Library Workshop
Join digital strategist Michael J. Coffey to explore what key elements need to be considered in making a strategic plan, how to evaluate your options, and write a plan that is brief and flexible, but still helpful in guiding your marketing decisions. Monday, June 29, 2020, 6:30 – 8 p.m. Free!
Format: -View Elements Of Strategic Marketing - Library Workshop
Small Business Marketing Workshops - Washington Small Business Development Center
The SBDC offers free online courses on a range of small business topics, including Marketing Basics and Creating Social Media Content.
Format: -View Small Business Marketing Workshops - Washington Small Business Development Center
Master Digital Marketing - Lynda.com
In this comprehensive learning path, gain profound knowledge of how social media marketing and SEO work, learn to use the right tools and techniques, and discover best practices in this field. Free if you access through www.spl.org.
Format: -View Master Digital Marketing - Lynda.com
Digital Marketing Specialization - Coursera
Coursera is an online learning platform that allows you to audit university courses for free. This 6-course specialization offered by University of Illinois is part of their MBA program.
Format: -View Digital Marketing Specialization - Coursera
Online Marketing Strategies - edX
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. Free!
Format: -View Online Marketing Strategies - edX
Digital Marketing All-In-One For Dummies
Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. Offered through the O'Reilly eBook collection.
Format: -View Digital Marketing All-In-One For Dummies
The Native Advertising Advantage: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth
An ad tech exec at Hearst reveals the next generation of marketing--and provides the insight you need to use it to beat the competition.
Format: eBook - 2017View The Native Advertising Advantage: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth
Social Media Marketing All-In-One for Dummies
Offers comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.
Format: eBook - 2017 4th edView Social Media Marketing All-In-One for Dummies
The Seattle Public Library - Business Information Appointments
The Seattle Public Library's 'Library to Business' team is here to help you find and make sense of the information you may need for digital marketing and other aspects of running a business. You can schedule an online or phone Business Information Appointment with a librarian and/or send your questions to the team by email. We help with market research, grant research, and referrals to technical assistance organizations."
Format: -View The Seattle Public Library - Business Information Appointments